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Rules of the Road
[1] Encourage wild ideas – No idea is a bad one!
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[2] Defer judgment – Save your critiques for after the session.
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[3] Aim for volume – The best way to have a good idea is to have lots of ideas!
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[4] Prioritize brevity – Capture the essence quickly and move on. Details are not important at this point, and can stifle creativity.
“Great brainstorming is… a special kind of collaboration with specific rules of behavior designed to maximize idea generation” – Stanford d.school
Introduction: 2 of 2
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